How Marketers are Using Issuu

Issuu is a perfect platform for creatives of all kinds to share their work, whether it’s to showcase portfolios, bring local magazines to a global audience, share lookbooks and catalogues and so much more. For marketers, Issuu can be a valuable tool to elevate their brand’s marketing materials and expand their brand to an international audience. With over 100 million unique visitors a month, employing Issuu as a marketing platform expands your reach to a vast global audience. How marketers use digital publishing can take a brand experience to the next level.

So, how are marketers using Issuu?

Optimizing Marketing Materials for Mobile

Stories is a new free feature to publish, read, and share individual articles from inside publications on Issuu. Marketers now have access to a streamlined workflow tool to highlight pages of choice to share, optimized for a scrolling mobile view. These are easy to share on social media and allow your audience to experience your materials in a phone and tablet-friendly way.

Animated GIFs for Sharing

Mobile-optimized Stories are not the only way marketers can share Issuu publications. Create and download a custom, animated, flip-through GIF of your publication to show off your materials in an eye-catching, interactive fashion. It’s perfect to stop scrollers in their tracks in social feeds.

Embedding for a Seamless Experience

For a seamless experience, many marketers choose to embed their published materials directly onto their site. Embedding a publication allows you to determine the size, appearance, sharing capabilities and more of your content, giving you control over how your work is displayed to readers.

Exposing Brands to an International Audience

Local brands are making names at an international level, thanks to the power of digital publishing. Through digital publishing, browsing through content from all corners of the world is made simple, allowing marketers to use digital publishing to find new audiences and develop loyal customers from anywhere.

Using Video to Engage in a Multimedia Experience

Video is the perfect addition to any digital publishing experience. Using Issuu’s seamless embedded video experience, any marketer can see the value in making your published materials jump to life right there on your screen.

Now that you’ve learned how marketers use digital publishing to elevate their brand, are you ready to get started promoting your materials? We’ve got a handy promotion checklist to get you started. If you’re not there yet, Issuu has catalogue and magazine templates to get you started on rounding out your brand’s digital experience.