In a time of overflowing digital content, publishers know that they’re competing for readers’ attention more than ever. If you’re looking to attract more readers to your magazine, try taking a page from Fiasco Mag‘s marketing book. In just over a week, they saw their Issuu readership skyrocket by 400 percent with one simple campaign! Here’s how it worked.
Fiasco Mag, is a London-based fashion and pop culture monthly. They’ve got great content – but so do plenty of related magazines. They’ve got a well-designed website, a Facebook page, and a Twitter account – but so do plenty of others. So how did they manage to snag a massive new readership and keep it?
Fiasco editor-in-chief, Vincent Nord, explains that they were fairly new to digital publishing. They had tried some PR tactics through their own website or social media platforms – with no major results.
In late October however, he set up a simple Issuu AdPages campaign and the results were immediate. On the first day, their readership shot up by 300%. By the second day, it had climbed to 400%.
Here’s the ad they ran:
Fiasco mag also saw their site visitors jump from 20,000 to 25,000 daily – a figure that Nord says has stuck. This is his experience:
“When we previously tried to increase traffic via Facebook, Twitter and the like, the time and effort verses the rewards were minimal by comparison,¨ Nord said.
¨The overall experience has shown us that including AdPages in our digital marketing/advertising strategy is a certainty. It will help us in attracting more advertising to our own publication and our digital advertising offering.”
Issuu now offers a free 7-day AdPages trial to all users to test out their campaign. While most successful campaigns run for a slightly longer period, it’s a great way to try out Fiasco’s strategy.
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