In today’s ever evolving world with millions of new and exciting magazines, it’s often not enough to just have great content. Instead, you must have a great magazine as well as a stellar marketing strategy to promote and advertise to the masses. Consider these 5 tips for successful marketing to enhance your marketing efforts in order to gain more impressions, convert more sales, and rise to success in publishing.
Know Your Audience
In order to produce the most effective marketing assets, it is crucial to know your audience. Ask yourself a few simple questions:
- Where is my audience?
- Where/when is my audience online?
- What content gets the most attention from my viewers?
By understanding how your audience acts and what types of content they react most to, you will be able to market your magazine more effectively to gain the most success.
Align with Your Brand
Strong branding is a key factor behind successful magazines and their publishers. Whenever you produce messaging, advertising, and social content be sure to align those marketing efforts with the content at hand. If you’re producing quality content, be sure to keep those high standards for your marketing efforts as well. With a uniformed marketing strategy, backed by a solidified brand, you will be able to create a more memorable product that your customers can truly understand.
In order to get the most bang for your buck, continually market your mag to ensure your message reaches as many viewers as possible. With the over-saturation of marketing messages flooding people on all fronts, it is imperative that you consistently produce content so your audience is not only reminded about your publication but is enticed to take action.
Leverage Social Media
Social media is the perfect way to quickly and easily promote your magazine to a worldwide audience. You’ve done the hard part (creating the awesome content), now all you have to do is share what you’ve crafted on your favorite social platforms.
Sharing content on social is now easier than ever with the Issuu Stories feature. Optimize your content for mobile and create beautiful spreads and slick scrolls perfect for sharing on Facebook, Instagram, Twitter, Linkedin and more! For more easy ways to share on social, see our Social Sharing Toolkit below: