The Secret To Creating Exceptional Content Marketing In 2020

By February 7, 2020Content Marketing, Editorial

The more things change, the more they stay the same. 

It’s a new decade. Still, when people research purchases for their business, and they’re considering spending precious budget, they often need a little education (and motivation).

That’s where content marketing comes in. Content marketing is marketing that isn’t trying to make a sale. 

Content marketing is the eBook that educates your prospect about market opportunities, and doesn’t just promote your latest product line. It’s the Facebook Story that leads to a full-length case study about the future of your industry. It isn’t the ad with the funny voice telling you what to spend your money on.

> Did you know you can create Facebook and Instagram Story campaigns on Issuu

Demonstrating your expertise

Blogs. White papers. Infographics. Videos. Photos. Content marketing uses all of these mediums to communicate relevant content that generates leads, enhances your brand’s visibility, and demonstrates your organization’s expertise.

Today, more than 80% of businesses are using content marketing. 

But how do you create content that really resonates with your audience? You already have it in you. 

The secret to creating exceptional content

The secret is that there is no secret. 10 steps to content greatness. 7 essentials to amazing content. There is a lot of helpful advice available… We, however, believe it all boils down to a few basic ideas: Do you have a clear purpose and a passion for creating useful content? Do you have a clear set of values that are pointing toward your vision of the future?

As we blogged about in ‘The Only Thing You Really Need To Create Killer Content,’ we believe everything you need to create amazing content is within you. It’s just a matter of harnessing what you already have. 

So what is your organization’s purpose? What are the values informing your mission? Discover more insights into the value of defining your core values in our blog: ‘Purpose-Driven Marketing: Why Thinking About Values Is The New Year’s Resolution That Pays.’


About Issuu Blog

Connecting content to people, the Issuu Blog seeks to cover the topics of interest to our community—from tips to trends to best practices. See how Issuu can transform a single PDF into a high-quality campaign that connects on Facebook, Instagram, and across the Web.


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