FOLIO: Content Engagement Master Class
Content Marketing and Amplification
On June 18, 2019 we attended the FOLIO: Content Engagement Master Class in New York City. The event featured influential voices in publishing discussing content marketing trends and ideas. The main topics included SEO, social media, email marketing and more. The Yale Club hosted the lively master class event, featuring masters from Meredith, Popular Science, The Atlantic, Issuu and more.
Starting with coffee and connecting, the FOLIO: event gathered together professionals from different facets of the publishing industry. Much of the focus of the event revolved in the amplification and distribution of content. Different brands need to share their story in different ways. Professionals at this event shared the different content marketing strategies they have for the sharing of their content.
Brands Sharing Their Stories
One of the common threads throughout the FOLIO: Content Engagement Master Class panels was that these brands and businesses are telling their Stories with digital media. Issuu’s Audrey Vandenbroeck spoke about how Issuu is helping brands amplify their voices with Issuu Stories. The Issuu Story Cloud turns brand approved content into shareable assets for cross-platform distribution. Using lightning fast AMP technology, you can share Issuu Stories across your platforms with just a few taps.
The FOLIO: Content Engagement Master Class 2019
Other talks included trends in SEO, keyword research, push notifications and leveraging social for deeper connections. Each speaker had different value and experience to bring to the table. A common connection was the importance of sharing with digital tools to amplify their brand Stories. Another noticeable trend was that publishing brands are focusing on digital-first content. This applies to both their web spaces and social presences. Brands are giving their attention content that reaches their digital reader base. The experts at the FOLIO: Content Engagement Master Class know that digital and mobile content is a driving force in today’s content marketing landscape.
Learn More About the Issuu Story Cloud
Learn how your brand can use the Issuu Story Cloud to distribute, measure and monetize its content. With just a few taps, transform your brand approved content into sleek social assets. These assets can be distributed across all social and web platforms for a cohesive, design-forward Stories approach.