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Social media is an ever-changing landscape for brands to adjust to. Building an audience on major social networks can be incredibly valuable to a brand, but sometimes creators can find it hard to get started. We’ve put together some tips to help you get started with social media marketing.
It’s important for brands to keep their name out there through social media marketing. This can be as simple as a quick, quirky tweet or as detailed as an Instagram giveaway; either way, it’s important to keep the content flowing. The frequency of posts is dependent on the audience of the brand, and is easy to determine based on basic analytics that are available for free on many standard social networks. What times are your audience online? What kind of content are they liking? Determine how often you need to post based on the information available to you.
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It’s hard to always be on your phone or computer to keep your audience up-to-date. With everything else an editor has to deal with, the use of scheduling services can make life so much easier. There are any number of tools to schedule for major social networks like Pinterest, Facebook, Twitter and Instagram among others; it’s about finding what is best for your brand. Here are some we’ve found useful:
Tailwind – An easy to use, drag-and-drop service that allows you to schedule your Pinterest and Instagram accounts and keep up with analytics. Tailwind is best known for its ability to find niche hashtags on Instagram.
SproutSocial – A simple structure for scheduling the same content cross-platform. Easily tag brands and run a queue so as not to worry about individual post schedules.
Buffer – Schedule, track performance and manage your social accounts from one place.
Viraltag – Viraltag allows your to schedule visual content across all major platforms quickly and in bulk.
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Your brand’s voice is echoed through the content you put out there. This is why your brand needs to have a consistent voice across its channels –– although that voice may adjust based on format, the feeling must remain the same across all networks. For example, tweets are not going to have quite the same tone as Instagram posts as audiences tend to respond differently on those platforms. That does not mean however, that they should not come from the same voice. What is your brand’s voice?
Engaging Your Audience
One of the most valuable factors in successful social media marketing is audience engagement. Prepare to spend time engaging with your audience. Don’t just wait for them to come to you. Likes, comments, shares all tend to go a long way. Think of engaging with other users as dropping your brand’s calling card. If the user you are engaging with responds positively, their reciprocation can be invaluable. Multiply that by dozens of reciprocated likes, comments, follows, and you’re on your way to building a connected audience.