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2020 SEO Insights – Upcoming SEO Trends

By December 5, 2019Editorial

2020 SEO Insights for Your Business

Now more than ever, SEO is crucial for any website to gain organic traffic. The trends of SEO are consistently evolving and it’s essential to stay informed. Here are insights from the last year to start 2020 on the right foot.

2020 SEO insights

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Increasing Your Understanding of SEO is Crucial

In Zazzle Media’s “The State of SEO in 2019”, their survey found that 97% of marketers agree that SEO is important to their overall marketing strategy. So why has the average budget decreased over the last year? One of the challenges marketers find is proving the value of SEO, despite its importance. Thankfully, SEO is technical and data-driven, making it easier to prove value and justify spending. Marketers must gain an understanding of 2020 SEO by staying regularly informed. Here are the top three sources marketers have been using to find their knowledge over the last year.

  1. Moz Blog – From some of the world’s first experts on SEO, Moz has been providing regular, in-depth research that aids brand marketing.
  2. Google Webmasters – Gaining a lot of steam over the last year, Google Webmasters provides news on their own evolving system.
  3. Search Engine Land – SEL covers daily the breaking stories and industry trends of digital marketing.

Analysis of the Competition While Protecting Your Brand

In the pursuit of staying informed, half of the marketers surveyed have been keeping track of the competition. It’s a powerful resource to utilize, to find both what works and what challenges a strategy can face. But something else to consider is the fact that the same amount of people are keeping an eye on your brand as well. If you want to be at the forefront of trends, it’s necessary to consider how to protect your own brand. Prevent other companies from beating you to the punch by making this a focus of your strategy.

Related Reading: Quick tips to optimize your Issuu Profile 2020 SEO

Video Content Can be the Key to Standing Out

The creation of new content ranked number one for improving search performance, which isn’t surprising. What is interesting is the fact that 54% of marketers are unable to access rich media production (such as video and audio) for their brand. As we enter the new decade, it’s important to implement new formats, especially when others are falling behind. This gap can be the key to standing out in a competitive market.

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Join the discussion 6 Comments

  • Angelina says:

    Video content is the key to differentiate the content and make it engaging to readers. All other things are also considered in SEO trends for 2020. But can you give some tips to make the video content of our own blog topic?

  • Rahul says:

    I was reading the periodic table of SEO and understand. Content will be still king. Video content will be demanded more.

  • Akshat Thapa says:

    Yeah, I totally agree with you. Nowadays companies are spending less on SEO that’s because sites and articles with zero backlinks are actually ranking on first page of google for their target keywords. In fact newer sites with domain authority are of 6 or 7 are actually outranking sites with a DA of 50 or more. This has created a confusion among link buying community and business-owners whether to invest on SEO or not. As we all know, SEO is not cheap, it involves spending thousands of dollars every month, and results are not guaranteed. It seems people are investing more time on other forms of marketing that involves, PR, Social media, How to content (text, video, infographics), press releases and outreach.

  • Rahul says:

    Nice blog.
    I hope video content will help in coming years.

  • I’m doing research on SEO from the last 6 months. I’ve read hundreds of blogs on SEO and learned a lot about SEO. One thing about SEO that I observed is that upcoming techniques and trends in SEO and in that blog, You have cleared very briefly about SEO future trends, Great Thanks for sharing such valuable and helpful material.

  • Creating quality and unique content It is still the nature of leading to a good website rank. And being in the top searches . Video content It is supportive in terms of creating interest and tracking your visitors. By the behavior of consumers at present

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