How to Repurpose Longform Content

By May 29, 2020Content Marketing

Repurpose Longform Content with Issuu

What Is It?

In today’s world of constant media consumption, the battle between longform and shortform content continues. Longterm is content that is typically 1,200 words or longer, shortform in comparison is around 500 max. Longform content is a great format for in-depth articles and blog posts. But unfortunately, it’s not always the best. Shortform content continues to attract various readers as attention spans shrink and media saturation grows. As a marketer, it’s crucial to attract readers on various platforms, especially as they’re typically on mobile. Thus, consider repurposing your longform content into shortform pieces for various platforms. Keep reading to learn how to reformat and redistribute your content with Issuu.

How to Repurpose Longform Content:

Issuu Stories

To repurpose your content, leverage Issuu Stories. Issuu Stories allows publishers to craft shortform article stories with their existing PDF content. By creating Stories you can repurpose your longform content into multiple assets for social promotion. Think: captivating quotes, vivid imagery, and sleek scrolls. With Issuu Stories, now you can reformat your content so that it’s mobile-friendly.

Visual Stories

With Issuu’s Visual Stories feature now you can repurpose your existing content for social sharing success. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time. Combine visual elements with concise text that draws in viewers on social. Now more than ever, Visual Stories are taking over social. Whether it be Instagram, Facebook, Twitter, LinkedIn and more — leverage Visual Stories for your next marketing campaign.

Social Sharing

First, leverage Issuu Stories and Visual Stories to reformat your content and redistribute to social. Second, repurpose your longform content for a cohesive social voice. Simply pull direct quotes, imagery, and text blurbs from your content and share it to social. Not only will your content be more social-friendly and voice remain the same across platforms, additionally, you can also your the shortform pieces to drive viewers to your longform piece!


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