10 Publishing Habits You Need to Learn in 2020

By November 6, 2019Content Marketing, Tips

Ready to take your publishing game to the next level in 2020?

Here’s Issuu’s 10 Publishing Habits You Need to Learn:

Share to Social

The first publishing habit that is crucial to implement in 2020 is to share to social. Now more than ever, readers are digesting all kinds of content on their preferred social platform. So, leverage The Issuu Story Cloud‘s suite of integrated publishing tools to reformat and redistribute your content. First, create and publish your content to Issuu. Second, leverage Issuu’s many tools to ensure your work is seen by many.

Format Your Content into Stories

2019 brought us story-sharing experiences on all types of social platforms. From Instagram to Twitter, to Facebook and more, Stories are now the most popular format to connect with new audiences. Thus, it is imperative to make Stories sharing a publishing habit in 2020. Transform your content with a few simple steps so it can easily be viewed on mobile. Think long bulky text that is reformatted into simple-to-read and scrollable content. Optimized for mobile, now your content can be viewed anywhere and at any time.

Next, leverage The Issuu Story Cloud’s innovative Visual Stories tool to take your content to the next level. Think, imagery and eye-catching quotes, that will do all the heavy lifting and draw in readers to your publication and social platforms.

Start designing with the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin now. 

Create Multi-Media Experiences

The days of text and image only content are behind us. Instead, leverage embedded video within your publications to create a multi-media experience for your audience. Simply link to a YouTube or Vimeo video, and let the content instantly play right on the page.

Let Your Content Design Shine

You’ve spent hours upon hours crafting creative copy and capturing vivid imagery. Don’t let sloppy design overshine all of your hard work. Instead, ensure your content shines with sleek and easy to read publication design. Not sure where to begin? The Issuu Story Cloud has magazine and catalog templates for brands, bloggers and creators of all kinds!

Download them on Issuu for free! 

Publish Creative Covers

Sadly, in most cases, books (or any publication for that matter) are judged by their covers. So, ensure you’re publishing your work with creative, unique, and eye-catching covers. A few key tips to learn when making creative covers a publishing habit of yours: be innovative, be who you are, and have fun with it!

Check out these covers to covet for some major inspiration >

Use Captivating Copy

A major habit to ensure you’re learning in 2020 is to use captivating copy. In today’s over-saturated content-driven world, ensure your work stands out with fresh and innovative use of words! Need help getting started? Check out these 5 useful websites for writers and 5 useful tools for self-publishers.

Create Revenue Driven Content

Looking to scale up your digital publication in 2020? Why not leverage Issuu’s shopping link and digital sales features to turn your creative work into revenue-driven publications. Whether it’s an editorial magazine, digital lookbook, or catalog, earn money by directing readers to your own marketplace or to e-commerce sites like Amazon, Etsy or eBay. Preferred affiliate links programs work too. To set up shopping links: Go to the “Links” section of your publication. You can highlight the clickable areas and then add the link where readers can shop for the item or service.

Additionally, with Issuu Sales, publishers can sell digital access to their content on Issuu as a subscription or sell as single issues. Now, sell your content to readers all across the globe. Thus, increasing your potential customer base to the 100 million+ monthly Issuu readers. Looking to make more money in 2020? Then make revenue-driven content a publishing habit today.

Learn more about shopping links and digital sales

Understand Analytics

Understanding your audience and the way they interact with your publication is a powerful publishing habit to learn in 2020. Issuu offers powerful page-level data analytics on the Issuu Story Cloud that enables brands, content creators and marketers to know when their audience is the most engaged, view which pages perform best and track their ad’s performance. First, understand your publications analytics with Issuu’s innovative tools. Second, leverage those understandings to pivot and create work that will perform to its very best.

Deep dive into the numbers today

Leverage Collaboration

Whether you’re a team of one or a team of many, collaboration is the key to business (and publication) success. Don’t let all of the pressure and to-do’s lie solely on one individual. Instead, leverage your team, mentors, creators, and more to help within the publication process. Whether it be a design critique, words of wisdom from a friend, or hiring a professional to help with a complex job — let the expertise and mind power of many help along the way.

Be Inspired

The last publishing habit to learn in 2020: be inspired. Over 15,000+ publications are uploaded to Issuu daily. Thus, let all of the unique brands, creators, and businesses inspire you and your work. Whether you’re looking for design inspo, fresh branding techniques, or simple spins on classics — Issuu is home to thousands of creators pushing the limits and thinking outside of the box. Find your next get idea within the publications of Issuu.

Find your new favorite read on Issuu


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