We’re happy to introduce our November Publisher of the Month, Purely Elizabeth. Purely Elizabeth is an organic food company committed to providing the best gluten-free, vegan, and non-GMO products possible. Purely Elizabeth turned to Issuu to expand their brand and to provide customers with a stunning publication featuring all things health and wellness. Follow along on social as we share exclusive Purely Elizabeth content this month.
Tell us about Purely Elizabeth. What’s the inspiration behind the company? How did it get started?
Purely Elizabeth was founded in 2009 by Elizabeth Stein, a Certified Holistic Nutrition Counselor. “Start a natural foods company.” Those were the words Elizabeth wrote down on the blank piece of paper while in class during holistic nutrition school. Purely Elizabeth was founded on the goal to provide healthier, better-tasting alternatives to what was currently on the market, using the incredibly powerful superfoods like quinoa, hemp, chia seeds and coconut oil.
Purely Elizabeth is full of stunning content, that also integrates products and goods. Any advice on how to effortlessly mix editorial and product sales content?
We get a lot of inspiration from lifestyle and food magazines and we put a lot of work in capturing beautiful imagery using our products to create an editorial publication people want to look at again and again.
Do you have any advice on expanding a business with digital publishing?
Creating content can be time-consuming and a lot of work, but it pays off when you publish something that serves as a unique resource and marketing tool for your business. Listen to your consumer and create valuable content that can set your business apart from the rest.
How can other publishers work to leverage social media to grow their audience?
Give your publication the spotlight it deserves on social media through paid campaigns and Instagram stories. The best thing about creating a digital magazine is that you can repurpose the content in different ways across your website, blog and social media forever.
Each issue of Purely Elizabeth is filled with healthy recipes. Any favorites you’d like to share with us?
In our Purely Summer issue we created a spread of recipes that incorporated our granola 5 ways. From Grain-Free Pancake Tacos to a Blueberry Lemon Oat Muffin using our Vibrant Oats, these recipes are quick, easy and delicious! You can find them in the Purely Summer 2018 issue.
What are some challenges you face as a publisher? How do you conquer them?
At Purely Elizabeth, our team is small and we are all working on many different projects at once. Finding the time to create the content for each quarterly magazine is the most challenging part we face as a publisher. The way we conquer this challenge is making sure everyone on our team contributes to the magazine. Whether you are sourcing contributors, creating recipes or designing the publication, we want the entire team involved so everyone feels a part of the exciting process. We set aside time in our busy schedules to brainstorm ideas together with a goal to create something even better than the last!
How do you think publishing digitally has helped Purely Elizabeth?
Our quarterly magazine gives us an opportunity to connect with our consumers that goes beyond just buying our products. It has pushed us to create consistent content throughout the years that we’ve been able to use time and time again. We strive to create foods people will obsess over through a brand they can trust and publishing digitally has definitely helped us achieve this goal.
What is the best part of running a magazine?
After all of the hard work that goes into creating the magazine, being able to publish it to the world and have people share it with friends and family is an incredible feeling and definitely the most rewarding part of the process.
What can we expect next from Purely Elizabeth?
We have so many exciting things happening in 2019 that we will be sharing through our magazine. You can expect even more lifestyle content, new product announcements and a brand new look for Purely Elizabeth this upcoming year. Stay tuned!