New Year, New Normal, New Business Strategies

By December 21, 2020Editorial

New Year, New Normal, New Business Strategies

There can be no doubt that the COVID-19 pandemic has altered almost every area of our lives. Our social circles have grown smaller, our careers have been transformed, our daily routines have been forced to adapt, and the way we shop and do business has been profoundly shifted. 

For many years, small or even medium sized businesses could get away with a certain lack of digital optimization, and rely solely on the quality of their product and community reputation. Not all bars needed contactless checkout, not all grocery stores needed to offer online grocery delivery, and not every small retailer needed a highly engaging social media presence or virtual commerce capabilities.

However, times have changed.

The digital economy has been on the rise for many years, with many companies recognizing the increasing importance of a digital presence, and taking steps to optimize their businesses for e-commerce. However, it was not until 2020 that a strong digital presence became a necessity for survival. This past year has made it abundantly clear that ecommerce is the future, and that companies of all sizes must very quickly adapt, or risk being completely shut out. 


What can you do to optimize your business?

Transitioning into the world of e-commerce can seem like a daunting move, but there are quite a few steps that can be taken to efficiently and quickly prepare a small or medium sized business for the digital world.

Directory Listings:

Oftentimes, smaller businesses have not registered for online directories that allow customers to locate them when searching on various platforms. The most common of these are Google my Business and Yelp. Registering your business only takes a few minutes and can result in substantial increases in your businesses visibility.

Offer Delivery:

If 2020 has taught us one thing, it is that delivery is key to being successful in the year to come. Various platforms such as Uber Eats, Instacart, Postmates, and Grubhub are easy to partner with, and provide your company with access to the broad audiences who use these platforms.

Social Media:

Social media has always been important, but has become increasingly more-so throughout this year. Simply creating a business account on Instagram and Facebook, linking to your website or Yelp page, and posting engaging content on a regular basis, can result in growth and increased engagement for your business.

These steps provide a solid foundation for any company looking to quickly and effectively create a digital presence for their brand and begin to engage in e-commerce. This year has taught us that it is necessary to adopt a fluid, dynamic, and creative mindset that allows your company to quickly pivot and adopt new technologies, platforms, and strategies. The digital economy is only going to become more and more vital to doing business in 2021, and it is essential that all businesses work to constantly refine their online presence and connect with their customers in engaging, meaningful ways. Take a look at the Issuu blog for inspiration and other unique ways to differentiate your business in the digital world.

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