Blogging and digital publishing is a match made in heaven. But one thing many bloggers tend to ignore is how to make money and actually profit from their amazing blog content. At Issuu, we’ve witnessed firsthand a ton of bloggers taking their engaged digital presence to the next level by monetizing on their digital content. Here are a few tips to get started:
Monetize Your Guides + Tip Sheets
Whether you’re a blogger or a follower, it’s likely you’ve seen this method of content distribution:
– Hear about an amazing guide on Instagram/in Podcast/on Facebook
– Sign up for a mailing list
– Receive a PDF guide in your email
Collecting emails is a super valuable tool –– but what about those who don’t want to sign up for mailing lists, or unsubscribe as soon as they receive their freebie? Get eyes on your exclusive content through digital sales. When your consumers purchase one of your guides, it makes them hold onto your brand longer than one scroll of a PDF and, if found valuable, makes it more likely that they’ll want to purchase more in the future.
Sell Original Content
Expand the breadth of your content by creating a publication in addition to the blog content you’re already putting out. Creating a publication –– whether it’s monthly, quarterly or annually –– can introduce your brand to new audiences you may not have otherwise connected to. It also adds a new asset to your portfolio of work. The term “publication” isn’t even limited to magazines. Bloggers can create style guides, gift guides, meal plans or e-books to give their audience something exclusive.
Josephine Desgrand is a perfect example of an influencer succeeding with exclusive original content, with her 2018 meal planner. Don’t forget to check out these other examples of publishers who have elevated their brand with original published content.
Hi there! My name is Josephine Desgrand and in October 2016, I was 16 years old and weighed in at 122kg. I had to change my life and decided to reduce my weight by cutting out sugar and reducing my carb intake. I lost 62kg within 11 months; half my body weight.
Repackage Ready-Made Content
Got just an hour or two to spare? Repackage your ready-made content into something beautiful to expand your audience and gain new reach in the digital sphere. Start with our magazine and catalogue templates and pair them with our guide to Adobe InDesign and you’re well on your way to a beautiful publication, packaged up neatly and ready to share.
Ready to get started? You’ve got the brand, you’ve got the content –– now elevate your brand with digital publishing on Issuu.