Issuu Spotlight: Garage Gym Life Media
”I was always frustrated by the lack of content specifically aimed at people who exercise at home; there’s almost a condescending attitude towards people who choose to train at home, as if we’re not dedicated enough to join a gym. I also got tired of always having to modify workouts to fit my equipment and space at home. So we decided to create a publication that rebels against that status quo and instead targets EVERYTHING, from the ads to the articles, towards home gym owners.John GreavesFounder, Garage Gym Life Media
”Digital Sales seems to be our biggest monetization tool so far.John Greaves Garage Gym Life Media Founder
A Niche Fitness Publication Enhanced with The Issuu Story Cloud
With the help of the Issuu Story Cloud, Garage Gym Life Media was able to take its creative niche content to the next level. Through the Digital Sales feature, Garage Gym Life Media is able to gain profit from its publication, in real-time, in a sleek and easy to use fashion.
For instance, in order to best appeal to its niche audience of at-home gym-goers, Issuu Stories and Issuu Video Embeds have enhanced Garage Gym Life Media’s publications. With both, Garage Gym Life Media’s audience is able to view content whenever, and wherever they choose. Thus, driving more reads to their publications and driving the reach of their stories.
Stories are now the most impactful way to connect with new audiences on mobile, Instagram, Facebook, LinkedIn and more. With the Issuu Stories feature, content creators are able to leverage a suite of integrated digital publishing products. Create once and share everywhere with a streamlined approach to reformatting content for all devices and platforms.
Engage your audience and enhance your content with video. Most importantly, it is proven that video content draws in audiences and lengthens read time. Now with the Embedded Video feature, creators can link to YouTube and Vimeo videos directly within their publication and they with autoplay right on the page. A sleek and cutting edge design integration of media thanks to the Issuu Story Cloud.
The Power of Storytelling
Here at Issuu, we believe everyone has a story to tell. Similarly — Here’s how Garage Gym Life Media Founder John Greaves likes to tell stories within a niche fitness publication:
”We prefer a combination of video and written word. There are some things that are just better seen than read but at the same time, a well crafted written article, can unpack the why behind the thing you just saw.