Digital Storytelling in a Limited Physical World
Throughout history, it is common to celebrate the human stories and accomplishments that arise in the midst of the world’s major challenges— be it a natural disaster, wars, recessions— or as is the case today, a global pandemic. Of course this global challenge has been unlike any before, forcing people to shelter-in-place and severely limit physical interactions. We already live in a highly digital world, and now the majority of our interactions are beholden to internet connectivity and the platforms that enable us to make video calls, post, tweet or distribute content. Issuu is proud to enable storytelling and content to connect with on our platform and celebrates our community of content creators trying to make a difference in the world today.
Connecting Through Content Webinar
Issuu recently hosted the webinar: “Connecting through Content in Today’s Digital World” including special guest, Allié McGuire, Co-Founder of Awareness Ties™. Allie describes how Awareness Ties has built a foundation of content on Issuu and how Awareness Ties uses digital content to respond, contribute and make a difference during real world events. Plus digital content has enabled Awareness Ties to grow their brand, build connections with their ambassadors and community. You can watch the recorded webinar here.
“[Issuu]’s the difference between consuming content versus experiencing content.”
–Allié McGuire, Co-Founder of Awareness Ties
Check out “The Hero Edition”
Issuu is proud to partner with Awareness Ties™, the ‘Official Symbol of Support for Causes’, a social impact platform that raises awareness for causes, while providing resources for the general public and funding for nonprofits. To respond to the Coronavirus pandemic, Awareness Ties did what they do best—which is tap the power of digital content to build a campaign to create awareness and call for unity. As Allié McGuire, Co-Founder of Awareness Ties sums up, “We decided to honor the Heroes, that was our role. One we are taking very seriously”.
To celebrate the Heroes on the front lines of the fight against COVID-19, Awareness Ties launched a national campaign “Nominate Your Hero” to honor and award Heroes of the pandemic. From the Healthcare workers treating Coronavirus patients to every essential worker, we are surrounded by people who go above and beyond their call of duty.
Now you can see and hear the stories of these everyday Heroes nominated in “The Hero Edition – Volume One” of AwareNow, the Awareness Ties monthly magazine. In this special edition you will enjoy exclusive interviews and interactive videos from the Heroes, tapping the power of Issuu to create a captivating and multimedia reading experience. Get to know Jason “TikTok Doc” Campbell on the front lines fighting COVID-19 and Annette Dancel, small business owner of Dancel’s Academy of Tae Kwan Do using video calls to continue training and encouraging her students. Plus, hear the story of Katie Scott, Trader Joe’s Crew Member going to work everyday in New York City, one of the nation’s hardest hit cities. You will meet Heroes from all stages of life, backgrounds and more, to truly demonstrate that everyday “there are Heroes among us.”
AwareNow has an audience of over 16+ million readers and launched earlier this year on the Issuu platform. Read now on Issuu.com or on the Issuu iOS App or Android App. Please share this special “The Heroes Edition – Volume One” of AwareNow and visit AwarenessTies.us/heroes for even more information.
Stay-in-the-know with the Coronavirus Awareness Guide
Awareness Ties has also curated a Coronavirus Awareness Guide in partnership with Issuu. This guide is a collection of questions with the most up-to-date answers available from the World Health Organization, CDC, and reliable sources from across the globe. In a world filled with information, it’s critical we use fact-based information to inform us and rely on.
Issuu and Awareness Ties may not be able to answer every single question, but we are proud to provide you with the resources and organizations who are working to address this global health crisis.
Issuu & Awareness Ties Connect for Change
Both Issuu & Awareness Ties are proud to support the global community during these unprecedented times. Issuu’s mission has always been about connecting content to people and our partnership with Awareness Ties demonstrates the power of these digital connections to inform, tell stories and build conversations that can be a force for change.