How Real Estate Marketers Can Leverage Content Marketing
In today’s ever-evolving real estate world, now more than ever is it imperative to be seen. Not only should real estate professionals make themselves visible on a local level, but, their listings and services should also be seen nationally. Unfortunately, for some, the first thought of content marketing is that it’s expensive and time-consuming. But in reality, content marketing is a tried and true marketing tactic that reaps great benefits. Firstly, content marketing allows brands to reach new audiences at a global level. But most importantly, content marketing allows brands to establish themselves as credible providers of a specific product or service. Whether it be a 280 character Tweet, a blog post or an entire editorial magazine, content marketing can easily be executed by brands both large and small. Keep reading to learn how to create a Real Estate Content Marketing strategy.
Develop a Real Estate Content Marketing Strategy
To begin, the first step in Real Estate Content Marketing is to understand what your brand may need. Do you need a more efficient way to share listings? Perhaps leveraging Instagram and Twitter will help. Do you want to give your readers an inside look at the real estate world? A blog post is perfect for that! Content marketing is a simple solution to many brand’s marketing needs.
First, generate a list of ‘wants’, ‘needs’ and ‘goals’. This should include your marketing goals, the listings you may have, and perhaps the quotas you want to reach. Next, understand how you can leverage your assets. Align the types of listings, imagery, and long-form text concept ideas with your goals. From there, start creating and publishing content!
Content marketing takes many forms. From short text social posts to long-form informative content. It is crucial to understand that your content should be viewed as an ecosystem. Thus, your website, blogs, social media, and more should all work together to complement one another. You will find that certain content will sit best in one format, and may fall flat on another. For example, if you have highly engaging photographs, a text-heavy blog post may not be their best home. Instead, post those images to Instagram or create a flipbook style lookbook.
Most importantly, once you’ve begun publishing content, analyze the results. See which posts are getting the most likes, reads, and shares and see which are not. Next, be sure to take your findings into consideration moving forward.
Understanding exactly when and where to post your content can seem daunting. Luckily, content calendars are an easy solution to keep your Real Estate Content Marketing in order. There are many applications out there that can help you such as Adobe InDesign, calendar apps, or spreadsheets. Simple pick a format that is best for you and start scheduling. Most importantly, be sure to note the time and channel of your content. Also, work to identify key culturally relevant dates. When do people usually buy or rent summer homes? When are people simply researching for their next property? Understand your customers and align your content to match their interests. From there, your engagement will skyrocket!
Magazines + Brochures
As mentioned, Magazines and Brochures are an effective Real Estate Content Marketing tactic. Compile your stunning properties, listings, and long-form editorial content into one. With the Issuu Story Cloud’s set of integrated publishing tools, it’s simple to start creating.
Here’s a list of helpful resources to begin:
- Free Magazine and Catalogue Templates
- How to Start a Digital Magazine
- Shareable Full-Screen Reader
- Embed and Social Sharing
- Shopping and Web Links
Stories are now the most popular format to connect with new audiences on mobile and social. Thus, it is imperative to streamline your Real Estate Content Marketing creation and distribution by using the Issuu Story Cloud. Transform your content with a few simple steps so it can easily be viewed on mobile. Think: captivating quotes, vivid imagery, and sleek scrolls. With Issuu Stories, now you can scale up your magazine so that it’s mobile-friendly.
Visual Stories are taking over the social marketing game. Thus, it is crucial to add Visual Stories to your Real Estate Content Marketing Stategy. Whether it’s on Instagram, Twitter, Facebook, Linkedin or more — Stories are the latest marketing tactic that real estate professionals need to leverage. Now you can truly create once and share everywhere with Issuu. Through Issuu’s innovative tools, once you’ve published to the Issuu Story Cloud you can easily scale up to social. By downloading the Issuu App for iOS and Android or the Issuu x Adobe InDesign Plugin, you can create eye-catching Visual Stories in no time. Combine visual elements with concise text that draws in viewers on social.