Writing Blog Posts That Convert
Wondering why it’s important to write blogs that convert? In short, blog posts that convert readers into action and generate leads create stronger customer bases and can even grow sales. While it may sound daunting to craft blog posts that convert, in reality, it’s quite simple. First, align on your content marketing goals, and then understand your audience’s. From there, craft content that will achieve both goals, while also following the simple steps below:
Content Marketing Tip: While it’s crucial to create content that will achieve your own brand’s goals, make sure you’re doing it authentically. Additionally, be mindful of the content you’re churning out. By leveraging content buckets for your business, you can ensure your content varies in theme. Thus, creating strong blog content while also keep your audience engaged.
Know Your Audience
The first step in creating blog posts that convert is understanding your audience. In order to entice readers to take action, you should be sure to understand what exactly they’re looking for. Research your key target customer and develop a grasp as to what their goals are, what their needs are, and how you can help them achieve those. While your product or service may not be able to meet all needs, understand how it can help and also how your content marketing can help even further.
Write Compelling Headlines
Unfortunately, many readers judge a book by its cover or in this case, a blog post by its headline. Thus, it’s imperative to create compelling headlines for your blog posts that will draw in readers. To create the most compelling headlines ensure that they’re short and sweet. Use everyday language to ensure that a broad audience will receptive to the post, and also pepper in trending themes that your audience is searching for.
Keep Your Content Concise
Now more than ever, people are reading blog posts from their mobile devices. Thus, the most successful blog posts that convert are those that are concise. Craft your content to be optimized for mobile and easily digestible. To do this, leverage headings and subheadings to break up text and also use bullets when able. This way, your copy will remain short in which readers will feel compelled to keep reading, while also getting your points across easily.
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Optimize for SEO
SEO, or search engine optimization, is the step in blog post creation that takes a blog from good to great. SEO allows for your blog posts to be discovered and viewed by a larger audience. Thus, enhancing your chances for audience conversion. To learn more about SEO, check out our related post: Boost Your Blog SEO with Digital Publishing
End with a Call-to-Action
The last step, and often the most crucial, in creating blog posts that convert is ending with a Call-to-Action. A CTA is exactly what it sounds like, its the piece in your blog that pushes readers to take action. Whether it be asking your audience to sign up for a deliverable, linking to your main website, or actually allowing readers to purchase a produce, a call-to-action is the key piece within your blog posts that will create conversion.
About the Issuu Blog
Connecting content to people, the Issuu Blog seeks to cover the topics of interest to our community—from tips to trends to best practices. See how Issuu can transform a single PDF into a high-quality campaign that connects on Facebook, Instagram, and across the Web.