From industry experts to publishing enthusiasts, many magazine editors run digital magazines as highly successful passion projects, personal businesses or a combination of both. We asked four Issuu editors to share their industry insights on how to successfully lead and make the most of your passion project in publishing:
Daina Renton, Feroce Magazine
Although I wouldn’t like to call Feroce a passion project, it is a direct life source for me. I believe that as an editor or curator of work, if you’re not publishing work that makes you wish so badly you made it yourself, you’re not pursuing your true vision. When you own a magazine you have a duty to represent the artists you publish and promote them properly and with genuine passion. I have been scouting talent since I was 18 years old for this publication and it never gets old to discover gem creatives.
Feroce has opened doors for me that certainly wouldn’t have been opened to me prior. As a perpetually unsociable multi-tasking machine, because of what I have been offered, I pass this on to others. What really makes me feel something on the inside is when someone comes back and tells me because I featured them, they moved on up to something else. I wake up for that. When you own a magazine you’re curating everything you love and you’re showing it to a whole audience. Having Feroce has given me this sort of ticket to explore my true vision of how I see the world and this industry and more importantly give outsiders a view into our world unlike others.
To get the most out of something like this, you need to really believe in what you’re putting out there. Passion is a strong word. For me, Feroce isn’t a passion, it’s an instinct to create an outlet that encourages representation.
Ramona Atkin, LUCY’S Magazine
@LucysMagazine Fashion & Beauty
Lucy’s is my happy place; I get to be creative, put together magazines and connect with amazing talented creatives. Lucy’s has helped me overcome so many hard times in my life, and that is the biggest motivator to continue doing it. It is one of the few things that truly makes me happy. Lucy’s was founded for fun but soon after I realized I found my ‘thing’. From the many jobs I have had, this is the only one that I could do forever and never get sick of.
Sonya Gardiner, The Flowerseekers Magazine
The Flowerseekers Magazine is my passion project in life: producing and editing the magazine allows me to connect with like minded flower lovers across the world. We have so many talented people here in Australia working in flowers as florists, growers, artists, stylists or creatives. Flowers appear in in many different situations and design mediums and sharing that with the rest of the world brings me much joy.
Surrounding yourself with a strong creative team, each individual having their own strengths and contributions to bring to your business is the key. You cannot be an expert at every element—
I have a vision for the Flowerseekers magazine: I want it to be a visual flower feast, a go to publication of what’s happening in flowers each season in Australia. I cannot execute my vision without a great team. Evaluating each issue is vital to improving each and every issue to provide the best possible reader experience. Keeping up with the changes in the advertising landscape to raise the funds to produce the magazine is essential. Listening to our flower loving audience and understanding how and why they connect with the Flowerseekers is key to providing engaging content for both our magazine and our social media.
Giselle Melendres, Mad Sounds
Mad Sounds Issue 27 – The Dreamer’s Issue – Spring 2018 // Featuring Meredith Foster, Andre Nguyen, Kayla Mendez, and many more!
As a full time college student finishing my junior year of university, Mad Sounds has always been a passion project that I have had to balance alongside schoolwork, internships, and other responsibilities as a student. Mad Sounds has always been a project that has helped me to escape from the stress of daily life and has become an incredible outlet for me to channel my feelings into art and creativity. Working on a publication as a passion project is not always easy—it’s often challenging to separate your passion project from your professional life, and it requires immense amounts of time, patience, and balance within your schedule.
In order to make the most of any passion project, I feel that it’s most important to find the balance, time, motivation and inspiration to create work that you feel proud of. Every issue of Mad Sounds has come out of a feeling, idea or experience that has inspired me to create an issue of creative work that represents this idea, and I think the best way to continue pursuing your passion project (and doing it well) is to reflect upon what makes you happiest and what feeds your creative drive. Don’t focus too much on numbers or names. Work on projects that make you excited to be alive and help you grow as an artist, and be sure to take care of your mind, body and overall well-being in the process.
How do you make the most of your passion project? Tell us your tips by tweeting us @Issuu!