After creating and distributing your publication, it’s time to grow your audience and make sure you keep those eyeballs with every new issue. Engaging via social media will have them licking their chops for more. A single Instagram post can mean the difference between a few hundred and a few thousand publication views. Here are 5 tips to follow so you can #slayitonsocial.
Find Your Voice
Whether professional and businesslike or casual with emojis, find your social media voice and stick with it. Instagram tends to be on the more fun, conversational side of social media, so we recommend keeping it light and natural. Of course, that decision comes down to the brand you’re trying to convey — the most important thing is that your readers can hear your voice in every post. Trying to be someone you’re not is guaranteed to drive readers away.
Cater to Your Target Audience
Study reader stats — which you can find on Issuu — to identify where your audience is, who they are demographically and what interests them. This helps you target that audience on Instagram. For example, if the majority of your readers live in Britain, you can schedule posts to go out when Brits are most active. If you learn the majority of your readers are age 18 to 25, you can talk in a way that appeals to them (i.e. lots of emojis or memes).
Use Tags and Hashtags
Does one of your followers have millions of Instagram followers? Tag them! Have an article about a celebrity? Tag them! Identifying online influencers — especially in the Instagram sphere — and making sure they see and share your content is key to growing your followers. Even more, you should come up with a unique hashtag (that can be as simple as the name of your publication) and make sure readers see it, know what it stands for and can use it to follow the conversation about your publication.
Tease Your Publication
Don’t wait until you publish — start hyping your content up on Instagram as soon as possible. Share tidbits from production, sneak peeks of your final pages and use whatever else you can to create excitement leading up to your publication’s release. If these types of sneak peeks are off brand with the rest of your Instagram grid, they’re still the perfect shots or videos to share on your Instagram story!
Interact With Readers
Make readers feel as important as they are. Your publication can’t be successful without a devoted audience, so make sure they know they are appreciated. Like posts you’re tagged in, re-post from followers that use your hashtag on Instagram and try to reply to every comment, even if it’s just with a smiley face or “like”.