Good Company was started by two friends who made a connection over the love of food. After meeting on the set of an art photo shoot, they came together to create a seasonal magazine that connects readers with beautiful tools, healthful ingredients, and recipes that spark the imagination.
The second issue, Anchor, is now available in full on Issuu. We spoke with Debi and Bobbi to find out how Good Company got started, how the magazine has evolved, and how food can be the key to connecting people.
The first issue of Good Company is described as “an encouraging little nudge” that incites people to connect with loved ones over memorable meals. What does a memorable meal mean to you?
When we look back, it’s those spontaneous nights that come together by accident that are always so memorable. Those are the nights when the people are the focus, not stressing about cleaning the house for guests, or filling canapes to impress.
Our goal is to put out a message that food can be a transformative showing of love, and you don’t have to adhere the idea of being a perfect host. You just have to be real… that’s usually when the most fun happens. It can be easy to fall out of the habit of coming together to create a good meal.
What’s the key to making the chore of cooking into an art?
We think having a few key tools can really change how you look at cooking, making it much less daunting.
We recently gave the Global Knife featured in our first issue to a friend of ours—this was someone with a beautiful home who thought cooking was opening a can of tuna. Now he’s whipping up finely chopped celery, carrots and onions with fervor, shocking himself at his natural skill—and it’s a beautiful sight to see. He’s finally inviting friends over for home cooked meals in a gorgeous dining room that was never previously used.
Now we get to reap the benefits of someone who has just discovered the love and triumphs of cooking.
Walk us through your process. How does Good Company go from the ideation stage to the end publication?
We do it all together, for the most part! It’s a bit challenging since I’m in Brooklyn and Debi is in Chicago. I head up the content with a great core team of editors and together we flush out the stories, recipes & what products we want to feature. From there Debi starts working on design concepts as we simultaneously plan the shoots.
We’ve been so lucky and fortunate to be able to work with the best contributors— writers, photographers, stylist, recipe developers— who contribute their time and talent to bring the magazine to life. We collaborate on all aspects of GC and respect each other’s opinion & expertise in our separate fields.
As a start up, we’ve worn many hats: writers, editors, shipping & receiving, sales people, photo assistants, product wranglers, we’ve done it all!
How has Issuu played a role in the creation and distribution of Good Company?
We love being on Issuu! The platform is so easy to use and wonderful for showcasing big beautiful photos as well as links to all the great products we feature. Exposure on Issuu has helped us gain new readership and stockists. Thank you, Issuu!
Where do you see Good Company in the future?
Right now, our goal is to put out the best issues that we can every season: delving deeper into food issues that concern us, introducing you to people who inspire us, linking you to tools that benefit you, and giving you recipes that keep friends and family around your table.
Anchor, the latest Issue of Good Company Magazine:
For delicious recipes and tools to enhance your kitchen, see Good Company’s Snack Bar Blog.
How did you come to start The Wedding Notebook? Did any of you have previous magazine experience?
Andros Xavier Chan: I’ve always wanted to start a wedding website since my university days. After leaving the banking & finance industry in 2011, I decided to take a leap of faith and pursue my dreams. We had a few ideas, and we decided on a wedding magazine.
Chaiyen Wong: I have been working with renowned magazines and publishing houses in Malaysia and Singapore for over 10 years now. I’ve always dreamed of starting my own magazine, I just never thought it would be realized in digital format. We started The Wedding Notebook because we felt that local wedding magazines lacked inspiration. The wedding scene in Asia is booming creatively, but it’s also a very competitive industry. We wanted to provide a platform for celebrating these amazing talents.
Considering that your audience is primarily based in Asia, what are the distinctive elements of an Asian wedding? More specifically, what do you think your audience is looking for in The Wedding Notebook?
Andros: Typically, Asian weddings are huge. Some last for days. A friend of mine had his wedding in Jakarta, Indonesia, and had 5,000 guests. The most distinctive element of an Asian wedding would be the integration of cultural and religious aspects. For example - having a Chinese tea ceremony alongside a religious solemnization.
I think our readers are looking for creative ways to intertwine these ceremonies without losing their cultural heritage.
Chaiyen: Asian weddings are huge and have more religious aspects, which is probably what discourages brides to explore outside the conventional. We inspire our readers with real Asian weddings that embrace these ceremonies with a fun and creative twist. At the end of the day, we just wanted to remind our readers of how fortunate they are to have such a rich cultural environment and to be surrounded by such beautiful venues - beaches, highlands, and other natural elements.
How has distributing the magazine online helped your overall mission?
Andros: Our initial intention was to be a platform for sharing ideas within the Asia Pacific region. But through Issuu, we have gained a lot of international followers. It’s become bigger than we ever thought it would be. This has allowed us to showcase Asia’s talents to the world, and it’s also proven useful to brides who are planning their destination weddings in Asia.
Wedding planning is typically seen as a feminine pastime. Do you think it’s important that men pay closer attention to their big day?
Andros: A friend of mine once said that his role in the wedding planning process was relatively simple - firstly, make sure he turns up on the big day, and secondly, write the cheques! But contrary to popular belief, I think men are starting to take a more active role in planning their wedding day, especially because in the last few years we’ve seen men starting to dress better and have better grooming etiquettes. Men should pay closer attention to their big day. They should share the experience of planning their next phase in life with their special someone.
In the last decade or so, weddings have become informal and relaxed. There’s an importance on fun, rather than rigid adherence to tradition. What’s changed?
Andros: Weddings have become a very expensive affair in recent years, and I think people are learning to invite only those who really matter. Weddings used to be a formal ceremony that couples went through to please their family, but these days it’s more of a celebration of love. At the end of the day people just want to take home something meaningful and memorable, and that makes sense because they’re paying a lot of money for it.
Take us through how you plan an issue. What’s the editorial process like?
Andros: Our editorial team picks a concept of theme to anchor every issue, and based on that we’ll gather stories from photographers and from the wedding submissions we receive. Sometimes we look beyond just weddings for ideas because we believe that there is a lot out there that can inspire our readers. Our editorial team then works on the text while our creative team works to bring out those concepts through images and typography.
What would your dream weddings look like?
Andros: It will most probably be a small and intimate destination wedding in Cote d’Azur or Lake Como.
Chaiyen: I guess I’ll only start dreaming when someone asks for my hand in marriage.
Find The Wedding Notebook on Issuu here.
For more resources for the modern bride, follow The Wedding Notebook on Facebook.
Texas-native Chris Brown built his narrative from the ground up. Creating countless homemade zines both inspired by and rebelling against the glossy magazines of his childhood, Brown was enamored by the freewheeling ethos of the 1960s and 70s. Paving his own way as a self-taught graphic designer, his journey as a designer, curator, and artist reflected elements of a proud, singularly American tradition - and one that deserved documentation. In 2008, he started Refueled Magazine, a testament to the legacy of American craftsmanship, ingenuity, and bravado.
At Issuu, our goal is to put your publications in front of as many readers as possible. With almost 85 million readers a month around the globe and growing, we give you more opportunities with every passing day. Today, we’re happy to introduce a whole new way to reach your audience: LinkedIn.
Now, you can enhance your LinkedIn profile by embedding your portfolio or publication directly into your profile. Anyone viewing your profile will be able to enjoy it as if they were reading it on Issuu.
By adding an Issuu publication to your LinkedIn Profile, you can showcase:
- case studies
- photo journals
- work samples
- professional magazines
Want to share your latest engineering mockups and architecture drafts? Need to update your resume with your latest photography or design portfolio? Excited to share your company’s latest infographic or business case study? Now you can share it all in a beautiful, hi-resolution format that gives viewers an immersive and rich experience without leaving your LinkedIn profile. With Issuu and LinkedIn, your professional content is displayed just the way you want it.
The process for embedding your Issuu publication on LinkedIn is quick and easy. All you need is the URL for your publication on Issuu and then head over to your LinkedIn profile.
1. Hover over Profile at the top of your LinkedIn homepage and enter edit mode by selecting Edit Profile.
2. Scroll down to the section you want to add a sample to (you can add your Issuu publication to the Summary, Experience, and Education sections of your profile) and move your cursor over the add media icon (this looks like a square with a plus sign). For some users, you can also place your cursor directly into the input bar.
3. Type or paste the URL of your Issuu publication in the input bar field. LinkedIn will automatically load the cover image with the Title and Description of the publication. Edit the text in these fields by clicking inside the Title and Description fields.
4. Click Save. Scroll back to the top and click Done Editing.
Now, anyone that visits your profile can click on your publication and discover your work directly within LinkedIn without the distraction of other publications.*
* For Plus and Premium publishers only. Other publishers will continue to see related publications within this view. For more information, please see http://www.issuu.com/start.
As a surprise to many, Google has entered the business of creating content with a new magazine-like book called Think Quarterly. It’s a bold move, yes, but also executed in a very clever way. Here’s why:
Yesterday, the press and blogosphere were rushing to cover this new creation by Google. Fortune/CNN, Mashable, Forbes, Computerworld, and Guardian to name a few. It quickly rose to be the most read publication on Issuu and it’s still rocking the charts today.
It’s quite possible the most effective book launch we’ve seen. Despite the exciting tidbit that Google is actually creating content instead of just indexing it, they also did a number of things right in adopting a digital publishing strategy. You wouldn’t expect less from the search giant, but for the rest of us here are five pointers to take away:
1. Design. Just look at it. It’s beautiful! Google, with help from their creative friends in Church of London, showed us exactly what publishing is about: The best mix of thought-provoking articles, stunning photos and unique design that creates that special reading experience only made possible by great publications.